COO: Execution
As we were building this site and talking about which of the Mad Fiber crew to list in the People section, one comment, from the product group, stood out: "Why would we write about the business guys on the website? No consumer cares about that."
Ah, but perhaps that should change. How many promising product ideas can you recall that have appeared in the press but never in the bike shop? How many companies with great ideas and great product never figure out a way to increase production or decrease pricing to make the benefits of their products available to more cyclists? How many high-tech companies do you know that have horrible service and no warranty? How many can you think of that, despite showing promise, simply evaporated as they ran out of funding?
This is where Russ comes in - with extensive business leadership experience and an emphasis on guiding start ups, Russ is the guy that complements the product team and ultimately is tasked with building the complete company around them. You know, the kind of company that you want to do business with. The one that offers products with significant performance advantages, fair pricing, timely delivery, an excellent warranty, a crash replacement program and generally solid support before, during and after you become a customer. Because you want to know that the company you buy from has integrity worthy of your business.
