President: Vision
If there's one person that should be credited with bringing the madness to Mad Fiber, it's Ric. After all, who in their right mind would willingly jump into the hyper-competitive wheel market, during a recession, as a complete start up company? But if you know Ric, or know of him, the reality is more apparent. It's not madness. It's more like what he was born to do. And if you've checked out the wheels, you also know that it's not like he's just bringing marginal product and fighting for scraps of market share. The man came with a plan.
Ric founded Wheelsmith in 1975, most recently served as Technology Manager for FSA, and runs wheelfanatyk.blogspot.com. A pure learner, he's one of those guys that sucks in information about the world around him the way the rest of us take in air. This combination of experience and attributes along with an undeniable passion for wheels is the source of Ric's vision, a vision that includes a deeply seated respect for the past, a strong grasp of the present, and a view of the future defined by an unrestricted sense of possibility.
