Chief Technologist: Engineering and Production
From a product perspective, if you're working with carbon and could only pick one guy to help get you from concept to reality, Max is likely that guy. Marketing lackeys the world over casually throw around the phrase, "aerospace engineering." Max is the real deal. An instructor in aerospace engineering at Kansas University, Max is also an engineer for one of the world's largest aerospace firms. On his resume, Max has engineering and production responsibility for some of the world's most innovative aircraft - both commercial and military - including one that set the record for longest unrefueled flight. So Max gets carbon, as well as strength to weight ratio. And perhaps as importantly, he understands how to build reliability into superlight structures. It turns out that durability and safety are important aspects of aircraft - and wheel - design, after all.

